Digital
Assets
Stakeholder
Collaborations
Certifications &
Awards
My story
I am a Web Content Specialist with a strong foundation in SEO, CMS management, and digital experience platforms—optimizing websites for enhanced visibility, engagement, and accessibility across enterprise and eCommerce ecosystems.
My Services
Web Content Management
Managing enterprise CMS platforms with structured publishing workflows.
SEO & Accessibility Optimization
Enhancing visibility and compliance through audits and strategy.
Digital Asset Management
Streamlining asset taxonomy, metadata, and lifecycle tracking.
Front-End Development & Testing
Building responsive, accessible interfaces with A/B testing.
Testimonials
Paul Freeman
Shruti consistently elevated our digital presence with scalable AEM solutions and accessibility leadership. Her DAM optimization directly improved asset usability and cross-team efficiency. A truly reliable content strategist.
Oscar Oldman
Shruti’s keen insights into SEO and user behavior transformed our site performance. Her Shopify diagnostics and CRO campaigns significantly boosted conversions. She's a powerhouse in content-driven analytics.
Viktoria Newman
Shruti delivered measurable results through meticulous audits and responsive email designs. Her client training sessions greatly reduced post-deployment issues. A skilled web analyst with an eye for optimization.
Work Experience
Web Developer Associate - Accenture
- Assisted in the execution of multi-channel digital campaigns by developing and personalizing web experiences using Adobe Experience Manager (AEM) and Adobe Target to optimize engagement and conversion rates.
- Drafted, edited, and published web content, company news, and downloadable resources on the AEM and WordPress CMS platforms. Maintained a structured content calendar to ensure timely publishing aligned with campaign goals.
- Updated website content and managed digital assets using AEM DAM tools, ensuring all materials were on-brand and accessible. Supported email campaign execution through integration with marketing automation tools.
- Monitored campaign and content performance using Google Analytics. Supported the marketing team by providing KPI reports on user engagement, providing data-driven recommendations for optimization.
- Coordinated with marketing, design, and product teams to gather content, visuals, and approvals for web updates and digital campaigns, ensuring alignment with brand guidelines and business objectives.
Web Analyst - ReachLocal Services
- Drafted and published SEO-optimized content for blogs, newsletters, and landing pages on WordPress and AEM platforms. Worked directly with designers to develop and update marketing collateral and creative assets.
- Executed email marketing campaigns using Klaviyo, from setup and segmentation to performance analysis. Assisted in reporting on campaign metrics such as open rates and click-through rates.
- Provided technical support for eCommerce websites on Shopify, optimizing functionality and the checkout process. Assisted in managing customer data and lists for targeted email campaigns.
- Conducted competitor and keyword research to inform SEO strategy. Tracked website performance using Google Analytics, reporting on traffic and lead generation metrics.
Web Analyst - SkyIndya Technology
- Created and edited content for social media channels, website blogs, and client newsletters. Improved content and design based on stakeholder feedback to increase user engagement.
- Worked with designers to develop wireframes, prototypes, and final marketing materials, providing input to ensure designs were feasible and met project requirements.
- Conducted SEO and accessibility (WCAG) audits, researching and implementing best practices to improve online visibility and ensure compliance. Supported reporting on website health and performance.
- Addressed client queries and managed multiple website update projects simultaneously, demonstrating strong organizational skills and a detail-oriented approach.
